Prysmian Group and Avalanche Andretti Joined Forces in Formula E

Prysmian Group, world leader in the cable industry, and Avalanche Andretti, a mainstay of ABB FIA Formula E, announced their official partnership for the 2022-2023 ABB FIA Formula E World Championship. The new partnership began at the season opener in Mexico City.

Prysmian Group, world leader in the energy and telecom cable systems industry and Avalanche Andretti Formula E announce their official partnership for the 2022/2023 ABB FIA Formula E World Championship. Within the agreement the Group will also provide solutions to support transmission of power and information across all of the Team’s sustainable electrification efforts.

“Cable and optical fiber technologies are key enablers of energy transition, electrification and digitalization processes. In particular, in the e-mobility industry they are essential for cars, charging infrastructures and related grid integration” stated Prysmian Group CEO Valerio Battista. Battista added, " We are the first cable maker to partner with a Formula E team as major sponsor, with the goal of strengthening our value proposition by promoting innovation also in the strategic sector of e-mobility."

Türk Prysmian Kablo CEO Ülkü Özcan stated that they successfully represent the company in their operations in the Group’s MEAT region and expressed her feelings about the cooperation, saying: “Our Group displays outstanding work in the industry by providing the best cable solutions for various applications through innovative products. Our partnership with Avalanche Andretti is crucial as a part of our Group's efforts in line with its sustainability and electrification targets. With our range of power, low current, and fiber optic cables, we provide unique solutions for cable types that are required for the installation of electrification, signaling, and telecommunication systems particularly in transportation projects. We now place a high priority on sustainability in every aspect of our business operations, from production to sales, while also aiming to make it possible to switch to a renewable and carbon-free energy system by positioning digitization as a driving force and redefining market dynamics. At Türk Prysmian Kablo, we continue to support the long-term targets of our Group through our sustainability initiatives in the MEAT region. I'm hoping that this partnership will deliver mutual benefits to both parties and will allow us to showcase our company’s passion and dynamism and durable products to more people.”

Prysmian Group is a true international player and a worldwide leader, serving markets around the world and continuing to pursue new challenges also across sustainability initiatives. With the Avalanche Andretti Formula E partnership, Prysmian Group - already partner with the Italian solo sailor Giancarlo Pedote - is now linked to another sport, sharing values of challenge, drive, sustainability and innovation.